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The Mountain Collective

One Pass, Unlimited Adventure. The Mountain Collective isn’t your same-old, every-weekend ski pass. It’s a portal to dozens of the world’s best resorts that skiers and riders across the globe dream of exploring.

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THE CHALLENGE.

The Mountain Collective isn’t your same-old, every-weekend ski pass.

It’s a portal to dozens of the world’s best resorts that skiers and riders across the globe dream of exploring. For the 2023/2024 campaign, we completely overhauled the brand to differentiate its awe-inspiring, wanderlust-feeding access from other multi-mountain ski passes.

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  • Print Magazine
  • Silver Addy

Skier in deep powder on a sunny day
Mountain Collective mobile website
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explorers of brave ideas

explorers of brave ideas

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explorers of brave ideas explorers of brave ideas

explorers of brave ideas explorers of brave ideas

Skier in deep powder on the mountain at dusk
Mountain Collective campaign creative
Skier in deep powder on the mountain
Mountain Collective campaign advertisements
Icons for the mountain collective campaign and website
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To do so, we leaned into one simple idea: ski the mountains you dream of.

Our messaging adopted a dreamy tone that highlighted the heavenly feeling of shredding fresh powder. And our visuals blended mountain imagery with surreal, iridescent elements reminiscent of a portal that transports you to each dreamy destination.

The new branding initiative included paid social, digital display, and the Mountain Collective’s first connected TV and streaming audio ads.

Hello

Hello

Hello

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Hello
Hello

This is a quote

  • Print Magazine
  • Silver Addy

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