Pinnacle Bank

The way banking should be.

The Challenge

Position Pinnacle Bank as not just a bank in your community. Pinnacle Bank is your community in a bank.

Our Role


Integrated Brand Strategy
Creative Strategy
Media Strategy
TV/Cable Advertising
Digital Advertising
Radio Advertising
Print Advertising
Digital Design
User Experience Strategy

The Solution

Develop a campaign that shows Pinnacle Bank as embodying the traditions, values and character of the places they serve. Pinnacle Bank is not just located in towns and cities. They are part of the fabric that makes them unique. So we are celebrating all of the things that make our communities great by highlighting why Pinnacle Bank is so proud to be a part of each and every one of them.

The Impact

Both retail and business customers recognize Pinnacle Bank as a trusted financial resource with local values and community ties.