Created and implemented a brand strategy for the organization to root all materials in. The strategy and messaging hierarchy allowed for a unified approach to all internal and external conversations and physical materials. Includes sales presentations, social media, advertisements, and retail displays.
Designed new labels and naming convention across entire product set, including secondary packaging. This set the organization up for visual continuity when new products are periodically released. Three large retail deals were completed in 2020, each partner noting that the new branding is sure to encourage sell-through in a crowded category.
Since August 2020, the engagement rate across all social media platforms (Facebook, Instagram, LinkedIn) rose 56%.
"The new Pana label and packaging design not only gave purposeful meaning to our company and products, but it also helped us communicate our mission to the public. When retailers mention how much they like our designs and appreciate the effort to differentiate ourselves, it feels good because all of that is a reflection of the passion we have for what we do. We are different — and we’re proud of that. It’s evident in everything from our seed-to-sale model to our quality testing, and these distinctive graphics have elevated our brand and company even further.” - Nick Cavarra, Vice President of Sales & Marketing at Panacea Life Sciences