Related News | Nov 26, 2017
Independence Never Gets Old
Karsh Hagan helps InnovAge change the way you feel about senior care.
Maine Made Us
Introduce Northern Light Health—formerly Eastern Maine Healthcare Systems— to Mainers in a way that is relevant, authentic, and informational. Show that Northern Light Health is Maine focused and Maine proud, and realign the preexisting public perception of Northern Light Health from a series of hospitals to an integrated healthcare system.
Develop a campaign that showcases real Mainers doing what they do. Each of our headlines— including Maine Made Us Tough, Maine Made Us Explorers, and Maine Made Us Inspired— represents not only the way Mainers live, but how Northern Light Health supports patients to help them keep living the Maine lifestyle. We incorporated the shared values of the Northern Light Health system and the Mainers we serve to create affinity, trust, and choice.
In just the first month of the campaign...
In the campaign's duration...