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Articles by Camille Heinrich Ziccardi

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We’re in the Business of Winning New Business

Here's a look at our new clients.

Is 2014 The Year of PR?

In 1994 it took seven touch points to convert a sale, in 2014 it will take 23 touch points. Sales and PR did not use to be linked. PR was meant to educate and manage reputation. Marketing and advertising handled converting awareness to sales. Those lines might have been straight until social media.