News | May 26, 2022
Learnings in Targeting the Latino Community
After spending 45 years elevating what’s possible for our clients, it’s time we elevate what’s possible for ourselves.
We’re a business made of culture-makers and trendsetters, so we understand that the world is always changing. That means it was necessary to evaluate how we can best change with it. After months of extensive market research, focus groups, and collaboration with brand consultants and shadow boards, this rebranding was influenced by the following findings:
With this change to our name, we also developed a new aesthetically-pleasing logo that’s bold and disruptive. Subtle, yet powerful. By moving ‘Hagan’ in front of ‘Karsh’, we’re nodding to our longstanding roots and core values while indicating that we’re not afraid to look towards the future.
If there’s anything we’ve learned in our 45 years of business, it’s to have faith in a big idea. We believe that this new rebranding and era of Hagan Karsh is our boldest idea yet.