News | Apr 1, 2022
Karsh Hagan is Rebranding as Hagan Karsh
After a lengthy RFP process that inspired competitive responses from agencies around the United States and Canada, the Town of Mountain Village in Telluride has announced that it will form a new relationship with Denver-based marketing firm Karsh Hagan to responsibly and sustainably promote visitation and drive economic impact for the Town.
The Town of Mountain Village review committee was impressed by Karsh Hagan’s rich travel and tourism legacy, commitment to driving visitation responsibly and track record of delivering category-leading ROI for its roster of tourism clients.
Karsh Hagan brings over 40 years of tourism expertise and creative prowess through groundbreaking campaigns such as the Colorado Tourism Office’s “Come to Life” and Aspen’s “Give A Flake” sustainability messaging.
“We are excited to work with Karsh Hagan to give a new look and fresh focus to Mountain Village and our assets,” said Mountain Village’s Business Development and Sustainability Director Zoe Dohnal .
Nestled in the southwest corner of the state and surrounded by the stunning San Juan Mountains, the Town of Mountain Village is a world-class resort town and acts as a gateway to Telluride Ski Resort. A visit to the Town completes the overall Telluride experience by offering a complementary array of dining and accommodation options as well as a vast expanse of recreational terrain that can be accessed year-round.
"Telluride is one of the most amazing destinations in our state. We are proud to add the Town of Mountain Village to our roster of impressive tourism clients. We look forward to working closely with the team to create their brand and responsibly drive economic impact,” said Kathy Hagan, Co-CEO, Karsh Hagan.
Karsh Hagan will partner with the Town of Mountain Village to develop an integrated brand and media campaign that celebrates the Town in its own right and carves out a unique niche for the brand against the increasingly competitive landscape.