Case Study | Feb 6, 2021
VISIT DENVER TOURISM
In 2019, VISIT DENVER staged a media takeover in Chicago to help attract future visitors and inspire them to indulge all the activities Colorado has to offer.
Companies have access to more data than ever before. In the last 15-20 years, data has become more available and much cheaper to store and process. Over 90% of data in the world was generated over the last several years alone. In 2020, it is estimated that 1.7MB of data will be collected every second for every person on earth.
However, data alone is just data. Less than 0.5% of all data collected has ever been analyzed. The challenge is collecting the right data and turning it into actionable insights that drive success. Doing so comes with a significant competitive advantage. Leading insight-driven organizations such as Google, Amazon, and Netflix tout annual growth of more than 30%, but the potential benefits extend across industries and maturity levels. In the 2019 survey of over 1000 companies, Deloitte found that advanced insights-driven cultures were more than twice as likely to exceed business goals. Even with the potential benefits, 61% of large organizations are lagging behind. Many still rely on Excel as their main analytics tool.
While most organizations strive to become more insights-driven, they face some common barriers.
Organizational culture is make or break for driving any change and establishing an insights-data driven organization is no exception. Some executives find it hard to see the value in analytics or may have spent money in the past without results. Cultures unaccepting of failure may also be reluctant to try new approaches. Many organizations operate in siloes, and while analytics projects happen in corners of the company, there is no overarching data and analytics vision.
Building a data and analytics practice in-house requires infrastructure, tools, and analysts. Even large companies may struggle to get funding and IT support. Additionally, well-staffed analytics teams find themselves bogged down with recurring reporting, with no time to deliver actionable insight. Those needing to hire analysts find it hard to attract and retain the right talent.
Even though companies have access to large amounts of data, they may find themselves lacking the right data. Data gaps in the customer journey, data siloed throughout the organization, and doubts about data accuracy are common issues.
Given these barriers, starting the data and analytics journey may seem overwhelming. Keep a crawl, walk, run approach in mind:
Don’t let common roadblocks prevent you from reaching your goals. We created KH Navigator to help organizations take their analytics to the next level. KH Navigator offers clients a custom program to align analytics with business objectives, go from hindsight to foresight, and rise above the competition. Our phased approach addresses current and future needs to scale analytics across your organization.
You can start the process of leveraging data and analytics right now. Give us a call, schedule a meeting, and start gathering insights today.