Travel & Tourism EXPERIENCE

SUCCESSES

• Colorado Tourism sets all-time visitor spending record of $22.3 billion in 2018. A 6.7% increase from 2017, and significantly above the national average spending increase of 4.1%.
• We’ve achieved a level of economic impact as stunningly beautiful as Colorado itself. The Come To Life brand has directly garnered over $20B in influenced visitor spending since FY13.
• Year over year, Come To Life has delivered a campaign-high ROI of $742 to $1 - a return that is unprecedented for the industry.
• The Come To Life campaign has been ranked in the top 10% of all state tourism creative in the nation by SMARI for five years.
• 2017 marked the 12th consecutive year of growth for VISIT DENVER. Since 2005, Denver tourism has grown by 65 percent compared to 24 percent nationally.
• Our “Give a Flake” social campaign has garnered over one million impressions, the website has generated thousands of page views, and site engagement has far exceeded goals, resulting in 2,500 elected officials being contacted via our custom Twitter Widget.
• The “DEN Files” campaign and talking gargoyle we created for the Denver International Airport generated over 800 million impressions in earned media, valued at over $10 million.